1. Introduction

 

Ylse cares about your privacy. We have implemented strict policies and security measures to protect the personal data you provide to us. The purpose of this privacy policy is for you to learn how Ylse handles your personal data. By purchasing or receiving our products/services, you confirm that you have read and understood the content of this privacy policy.

 

2. Who is responsible for the processing of your personal data?

 

Ylse Design AB with org 559354-7036, ("Ylse", "we" or "us"), is the data controller for your personal data. Companies within the Ylses group and selected suppliers may process your personal data on behalf of Ylse and are thus processors of your personal data pursuant to Ylses instructions.

 

You can contact Ylse at any time, please find our contact details below.

Email: mikaela@ylsedesign.se

Address: Södra hamnvägen 13, 115 41 Stockholm

 

3. Categories of data processed, purpose and legal basis for the processing

3.1 General

 

Below you will find a summary of all data that we process, and the purposes of processing the data and on which legal basis we use it.

3.2 Customers

 

When you purchase a product through our website, request for a quote on our website, or otherwise contact us regarding an order or product, the following information will be used to process your order/request; name, e-mail, telephone number, delivery address and billing address (street name, postal code, city and country). We also use the information to communicate with you (via email or phone) regarding questions about the creation of the products, to be able to send you an invoice, and to process returns and exchanges. The legal basis for the processing is that it is necessary for Ylse to be able to fulfill its contractual obligations towards you and that the legitimate interest is to facilitate the administration of returns, exchanges and complaints.

 

We also store your purchase history and information about returns and exchanges, for accounting purposes. Payments made for orders on our website are processed by a third party payment service and the third party service is the controller of the credit card information and other information related to the payment. Ylse does not collect any payment information.

 

 

3.3 Newsletter subscribers and website users

 

 

To keep you informed about products, new releases, special events and promotions, we save your email for direct marketing purposes. The legal basis for the processing is a balance of interests where our legitimate interest is to market our products to existing customers or potential customers who have shown interest in Ylse. 

 

When you visit the website ylsedesign.se, we can process your IP address to find which country you are visiting from. The purpose of this is to collect data and collect for statistical purposes. This data may also be used in marketing aspects.

 

We collect your name, your email address, your cookie ID, your activities on the website including how you scroll and view different pages, your interaction with newsletters, for example if you have opened or clicked on the newsletter, or used a promotional/discount code, transaction details, purchase history such as how often you purchase items and the type of items you have purchased (category, color, size). In addition, your IP address is processed to send marketing based on geographic location.

 

To give you the best experience, we combine your personal data mentioned above, analyze it and create marketing based on such analysis. For example, we may send you an email based on which products you have added to your shopping cart, or an invitation to an event.

 

3.4 Customer Service

 

If you have been in contact with our customer service regarding a complaint, return or question, email will be stored for as long as is necessary to administer your case, including follow-up of the case within 12 months.

 

 

3.5 Anonymized data

 

We can also use anonymized data for statistical purposes.

 

4. Does Ylse share your information with others?

 

Ylse does not sell our customers' personal data to anyone else.

 

We may share your information with affiliated companies from a marketing perspective.

 

Ylse may also share your information with selected suppliers who perform functions on our behalf, such as packing and shipping orders, processing payments, performing advertising services or data management, to maintain our website, analyze interaction with broadcasts and notifications, distribute e-mails, send out our newsletter, provide customer communications and manage our customer database. If necessary, the personal data you provide to us may be processed by these third parties, solely on Ylses behalf and in accordance with Ylses instructions as a data processor. We do not allow any of our suppliers to make any other use of your personal data.

 

If Ylse is subject to an actual or potential merger or acquisition or similar transaction, we may share your information with potential and actual purchasers and their financial and legal advisors, provided that such third parties undertake appropriate confidentiality.

 

Ylse may also disclose your personal data to a public authority where Ylse is obliged to do so by law. In the event that all or part of Ylse's business is sold, Ylse may transfer your personal data to a potential buyer of the business.

 

5. Transfer outside the EU/EEA

 

We may share your data with our selected suppliers, who may process your data in countries both within and outside the EU/EEA when they perform functions on our behalf according to section 4 above.

 

6. How long do we save your data?

 

We will retain your personal data for as long as is necessary in relation to the purposes for which the data was collected or otherwise processed to the extent necessary to comply with our legal obligations (for example if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

 

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.

 

7. Your registered rights

 

In this Section 7, we have summarized your registered rights to request access, portability, rectification, erasure of your personal data, to restrict the processing of your personal data, to object to processing and your right to lodge a complaint with the supervisory authority. If you want to exercise your rights, please send an email to mikaela@ylsedesign.se . However, please note that if you wish to submit a complaint to the regulatory authority, you must contact the authority directly.

 

7.1 Right of access

 

You have the right to receive confirmation as to whether personal data concerning yourself is being processed and, if so, access to the personal data and information on, among other things, the purpose of the processing, which categories of personal data are affected, the categories of recipients to whom your data has been or will be provided out, and the planned period of time for which personal data will be stored (or the criteria for determining this).

 

7.2 Right to rectification

 

You have the right to request the correction of incorrect personal data about yourself and to complete incomplete data.

 

7.3 Right to erasure

In certain circumstances, you have the right to request that we delete your personal data or limit our processing of your data, namely in the following events.

●      When it is no longer necessary for us to process your data with regard to the purposes for which it was collected.

●      When our processing is based on your consent and you have withdrawn your consent, and there is no other legal basis for the processing of your data.

●      When our processing of your data is based on a lawful basis of legitimate interest and you object to such processing, and there is no overriding legitimate basis for our processing.

●      When you have objected to our processing of your data for direct marketing purposes.

●      When your personal data has been processed illegally.

●      When the personal data must be deleted to fulfill a legal obligation that applies to us.

●      When the personal data collected concerns a child (under 13 years of age) in relation to the offer of information society services.

7.4 Right to object - direct marketing and profiling

You have the right to object at any time to our processing of your personal data for direct marketing purposes, which includes profiling to the extent related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing of your data.

7.5 Data Portability

 

If our processing is based on your consent or if the processing is necessary for us to fulfill a contract with you, you have the right to request that the data you have provided to us be provided to you in a structured, commonly used and machine-readable format format and you also have the right to transfer such data to another personal data controller.

7.6 Right to submit a complaint to the supervisory authority

 

Please note that if you consider that the processing of your data is contrary to applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you have your habitual residence or the place of the alleged infringement (see http://ec .europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm ).

 

8. How do I unsubscribe from Ylse's newsletter and e-mails?

 

If you no longer wish to receive our newsletters or other e-mails, you can unsubscribe as provided in the relevant communication, i.e. by using the unsubscribe link included in all newsletters and other e-mails. You can also contact us at mikaela@ylsedesing.se , and our customer service will help you and remove you from future communication.

 

9. Is it mandatory to provide personal data?

 

Ylse needs to collect your personal data in order to fulfill our contractual obligation towards you, for example to process your order or perform the services you request.

 

10. Children's privacy and legal age of purchase

 

Ylse does not want to collect personal information from anyone under the age of sixteen (16). If you are under eighteen (18), we require you to inform and obtain your parents' or guardian's consent before you buy anything or provide any personal data to us at www.ylsedesign.se .

 

11. Cookies and similar technologies

 

We use cookies and similar tracking technologies to track the activity on our service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our service. The technologies we use may include:

 

Cookies or browser cookies. A cookie is a small file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our service. Unless you have adjusted your browser setting so that it will refuse cookies, our service may use cookies.

 

Web beacons. Certain sections of our service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Ylse, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

 

Cookies can be "Persistent" or "Session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.

 

We use both session and persistent cookies for the purposes set out below:

 

Necessary / Essential Cookies

 

Type: Session Cookies

 

Administered by: Ylse

 

Purpose: These cookies are essential to provide you with services available through the website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

 

Cookies Policy / Notice Acceptance Cookies

 

Type: Persistent cookies

 

Administered by: Ylse

 

Purpose: These cookies identify if users have accepted the use of cookies on the website.

 

Functionality Cookies

 

Type: Persistent Cookies

 

Administered by: Ylse

 

Purpose: These cookies allow us to remember choices You make when you use the website, such as remembering your login details or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the website.

 

12. Changes

 

Ylse reserves the right to make changes to our privacy policy from time to time. We will post the updated policy on our website, so we encourage you to review this page from time to time.

 

13. Contact Us

 

If you have any questions about this Privacy Policy, You can contact us by emailing us at mikaela@ylsedesign.se.