Our new showroom Karlavägen 42
Daniella Peri YLSE's showroom at Karlavägen 42 is now open – a place created to let fabrics, colors and craftsmanship take center stage. Rather than a traditional store, the space is intended as a gallery, where Ylse's fabrics can take their place and speak for themselves.
With inspiration from Paris, we wanted to create an environment that feels both inspiring and cozy, like stepping into the coziest bedroom.
We are three founders, with different strengths and styles. Our expressions differ markedly, but it is precisely in these differences that the magic of how YLSE has emerged. By meeting each other in the contrasts, we have created a brand where multiple styles and perspectives can coexist. The result is a unique whole, shaped by differences rather than similarities.
The colors
When you step into the showroom, you are greeted by that perfect dark brown tone. It is not too red, not too black and not too light brown. It is just perfect with a depth that feels natural rather than forced.
We have chosen Cancan Mr Robinson brown , a shade that carries a quiet sophistication. It is a color that brings to mind a Parisian hotel, of patinated walls, soft shadows and a time when details took their time. Like stepping straight into a page from an Art Deco book – graphic and timeless at the same time.
The brown tone works strangely as a neutral but characteristic background. It frames the room without dominating and allows the fabrics to stand out. The color absorbs light rather than reflecting it, creating a calm and giving the materials space to show their structure, their fall and their nuances. Just as we wanted.
In a showroom created as a gallery, the color of the walls becomes as important as the objects on display. Here, the brown color is not just an aesthetic choice, but part of the experience, a deliberate move to create an environment that feels warm, tactile and timeless.
The white in the showroom is Champagne from Jotun – a soft, warm white that feels more like a shade than a color. It was chosen for its ability to balance the room without becoming clinical or cold. Champagne has a subtle depth that gently catches the light and creates a quiet contrast to the brown tone. Together they build a harmonious whole, where the walls never take over but let the materials, shapes and fabrics take center stage.
The design is based on the idea of stripping away the superfluous. Through a stripped-down architecture and a calm whole, the structure, drape and colour of the fabrics take centre stage. Each surface is chosen to enhance the expression of the materials, not compete with them.
Gallery feeling and reflection
The showroom is structured as a curated experience, where each product and fabric is presented with the same respect as an object in a gallery. Distance, light and rhythm in the room create space for contemplation and presence.
Details with history
The first installation took time and thought. We all love to mix old with new. The hunt for the perfect antique or modern steel shelf. Many hours were spent finding a cabinet that could serve as a display case for our beloved bolster pillows.
We love using chairs as bedside tables. It's a way to question given functions and let objects take on new roles. In the showroom we have brought the same idea with us, where the Moon Chair replaces a traditional table and instead functions as a sculptural element. For us it's about seeing form before function, and letting the design create emotion rather than rules. Dare to look at auctions.
The lamp is a piece of French Art Deco from the 1930s. Made of chromed metal with a wide, circular shade, a tapered conical stem and a round, stepped base, the lamp is characterized by a clean and balanced geometry. The polished surface captures the light in a subtle way and enhances the architectural lines of the room. As an object, it moves on the border between function and form – as much a light source as a sculptural element.
The Robin sofa from Collett-Victor fits naturally into the showroom's gallery feel with its understated expression and sculptural presence. It adds a calm and clear silhouette to the room, without taking focus, an object that is there to enhance the whole rather than dominate it.
Here we want to invite our B2B customers to sit down, take time and plan larger projects with us. A place for conversation, material selection and long-term ideas, where the process must be as well thought out as the result.
A showroom in the spirit of YLSE
Karlavägen 42 is an extension of YLSE's design philosophy: timelessness, a sense of material and a long-term perspective. A room where every detail has a function and where the experience is as important as the product.
Welcome in
Our showroom at Karlavägen 42 is now open. Welcome to experience YLSE through the material – in an environment where the fabrics take center stage.
Warm regards,
Daniella, Isabelle and Mikaela